| Carolinas Healthcare Public Relations and Marketing Society | |||||||||||||||||||
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SPRING CONFERENCE |
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Friday, May 30, 2008
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| 9:30 - 10:00 | Registration/Networking |
| 10:00 - 10:15 | Welcome and Introduction of Sponsors Eric Fletcher, President |
| 10:15 - 11:30 | Strategic Thinking Beyond Marketing 101 Bill Millett, ScopeView Strategic Advantage |
| 11:30 - 11:45 | Hospice and End of Life Care Judy Brunger, Carolinas Center for Hospice & End of Life Care |
| 12:00 - 1:00 | Lunch |
| 1:00 - 2:00 | IRS changes, community benefit and what it means to your hospital Dee Rich, KPMG Don Dalton, NCHA |
| 2:00 - 2:15 | Break |
| 2:15 - 3:45 | Communications and Hallucinations Steve Crescenzo, Crescenzo Communications |
| 3:45 - 4:00 | Wrap Up and Fall Conference Preview Michele Affronte, President-Elect |