Brian Murrell, Creative Director with ADCO, went above and beyond the call of duty this spring and designed a new logo for CHPRMS. As you can imagine, presenting logo ideas to our board means there are a lot of cooks in the kitchen. Brian presented us with a series of great main courses to get us started and get us focused on a direction that would work. He took all of our feedback, made several tweaks to some of the first options he presented, but after looking at the array of concepts and what each conveyed he created a new design that was a compilation of several options… and that was the one that nailed it! As Brian put it, I did another one because I wanted the logo to really say something about our organization – that we’re connected and working together. The new logo is re-energizing the society – it’s exciting to see us evolve and develop a look that both unites us and propels us into a new era for our society. Click here to learn more about Brian Murrell and ADCO.
