Carolinas Healthcare Public Relations and Marketing Society

CONFERENCE ARCHIVES

The following presentations were given during our 2006 Fall Conference held at the Wild Dunes Resort in Charleston, South Carolina.

Smart Growth: Re-Think Current Assumptions
Brian Silverstein, SG2

Re-Integrate Your Marketing Strategy with a trip to the Starbucks Restroom
Anne West, Strategic Communication Counsel

Re-Appraising Your Media Strategy: Do The Old Standbys Still Make Sense?
John Olson, MediaMixNet, Inc.

Baby Boomers - Re-Shaping Our Understanding of Healthcare Consumerism
Alex Skarulis, Solucient

Re-eling Them In: Is Your Writing Hitting the Mark?
Norise Jastillana, Freelance Writer/Editor

Branding Banality vs Service Line; Schizophrenia: Developing a Service Line Marketing Campaign That Works
Dan Dunlop, Jennings and Co. and Susanne Herman, UNC HealthCare

Healthcare Retail
Tony Paquin, The Paquin Group, Inc.

Reflecting on the State of Healthcare: Challenges and Barriers
Mike Freeman

Reconsidering the Perspective of the Patient
Peter McCall, Press-Ganey

Pandemic Influenza Preparedness: Meeting the Communication Challenge
Dan Rutz, National Center for Infectious Diseases, Centers for Disease Control and Prevention, Atlanta, GA

Effective Brainstorming to Create Powerful Solutions
Brian Murrell, The Ad Company

Re-vitalizing Strategic Planning, A-Z*
Alan Zuckerman, Health Strategies and Solutions, Inc.

CHPRMS:Results Through Relationships
Beth Keane, Studer Group