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Nov. 14-16, 2007
Grove Park Inn
Asheville, NC
 The primary goal of our fall conference is to provide a valuable educational experience where we share knowledge with peers, celebrate
achievements, energize our professional careers and enjoy time with old friends and new - all who share the same challenges, responsibilities, and
commitment to excellence in healthcare.
Whether your role is marketing, planning, public relations, communications or operations, this conference brings everyone
together so we can sharpen our skills, broaden our horizons and improve our performance.
Our fall educational conference is a joint meeting with the Carolinas Society for Healthcare Strategy
and Market Development. By conducting a conference in concert with their group, we expand our knowledge
base and network within the healthcare industry.
Registration for the conference is now closed.
Guidelines for Roundtable Speakers (PDF)
Conference Sponsor List (XLS)
Conference Attendee List (XLS)
Presentations
CON: Lessons from Pennsylvania (PPT)
Paula Bussard
Health Care Issues 2007 (PPT)
Marty Campanello
Health Care Issues 2007-2008 (PPT)
Susan Dubuque
HCAHPS-How it impacts your brand and how to improve performance (PPT)
Ed Gagnon and Wade Wolgemuth
Health Reform in the U.S.: Can Government Meet the Challenge? (PPT)
Ashley Thompson
How Retail Insight Leads to Smarter Healthcare Marketing (PPT)
Wayne Adams
Marketing Without Risk - Will it Sell? (DOC)
Joseph Geraci and Mark Chouteau
Reputation Management at the Speed of Light (DOC)
Reed Byrum
Turning Customers into Crusaders! (PPT)
Anthony Cirillo
The Patient-Centric Web (PPT)
Ben Dillon
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